Printing Guide
Choose The Right Paper Stock For Your Project
Choosing the right paper stock can make a big difference to how your printed materials look, feel, and perform. Here’s a simple guide to help you pick the best option.
What is paper stock?
Paper stock refers to the thickness, weight, and finish of the paper. These qualities affect the look, feel, and durability of your prints.
Choosing the right weight
Paper weight is measured in grams per square metre (GSM).
- 80–100gsm
- Standard office paper. Light and flexible, ideal for everyday printing or documents that will be handled often.
- 130–150gsm
- Premium text weight. Slightly thicker with a more professional feel, great for flyers, brochures, or booklets.
- 200–250gsm
- Card-like but still bendable. Perfect for covers, menus, postcards, and quality brochures.
- 300–350gsm
- Heavy card stock. Sturdy and durable, ideal for business cards, invitations, and premium covers.
Choosing the right finish
The finish affects the appearance and feel of your paper.
- Matte
- Smooth, low-shine finish. Modern, elegant, and easy to write on.
- Gloss
- Shiny and vibrant. Colours pop, making it great for photos or marketing materials.
- Satin/Silk
- Between matte and gloss. Soft sheen without glare, balancing vibrancy and readability.
Tips for choosing
- Use lighter stocks for high-volume prints or anything that needs folding.
- Use heavier stocks to create a premium, long-lasting impression.
- Consider the finish depending on your purpose: matte for elegance, gloss for vibrant visuals, satin for a balanced look.
Choosing the right paper stock helps your materials stand out, feel professional, and make the right impression on your audience.